Engagement Analytics

Monitor inactive member re-engagement campaigns and track the success of our free message offers.

Campaign Overview

--

Members inactive 8+ days

--

Within 8-35 day window

--

Total engagement emails

--%

Members who returned

•

Minimum Inactivity Threshold

Members must be inactive for 8+ days to be eligible
•

Maximum Offer Period

Campaign runs for 35 days of inactivity
•

Free Messages Cap

Maximum 15 free messages per user over 35 days
•

Offer Frequency

Minimum 3 days between successive offers
•

Per-Offer Amount

3-5 free messages randomly offered per email

•

Early Stage (8-12 days)

"We miss you" approach with casual re-engagement tone
•

Mid Stage (13-21 days)

Special offer positioning with member appreciation
•

Final Stage (22-35 days)

Last-ditch effort with stronger urgency messaging
•

Login Reminders

Sent without free message offers for opt-in members

1

System monitors member login activity and identifies users inactive for 8+ days.

2

Automated emails offer 3-5 free messages, randomly distributed over 35 days of inactivity.

3

Members claim free messages, log in, and reconnect with matches, increasing lifetime value.

This engagement system requires the following backend implementation:

✓
Database Schema: Store user last login date, free messages offered, and engagement history
✓
Email Service Integration: Connect to SendGrid, Mailgun, or similar email provider
✓
Cron Job: Set up scheduled task to process engagement queue (recommended: daily)
✓
Email Preferences: Allow users to opt-in/out of engagement emails in account settings
✓
Message Tracking: Track when users claim free messages to monitor campaign effectiveness